Solution: Redefining Trust and Authority
Working alongside Sean Ashlow and Alexis Occhipinti, Michael spearheaded the effort to redefine Sidweber and Weintraub’s brand identity. The team combined their expertise in tone, voice, and visual identity to create a system that authentically captured the firm’s values: integrity, professionalism, and client empowerment. This collaboration emphasized the importance of aligning every element of the brand to communicate trust and authority while maintaining a compassionate, approachable demeanor.
Visual Style: Modern Elegance
The visual identity centered on a clean, professional aesthetic that conveyed authority and empathy. Typography was updated to a modern serif font, creating a timeless yet approachable look. The color palette featured deep blues and soft neutrals, evoking trust, stability, and calmness.
Brand System: Unified Yet Dynamic
The refreshed brand system included a versatile wordmark and a logo symbol inspired by the balance scales of justice, subtly integrated into a modern geometric design. This icon served as both a stand-alone graphic and a reinforcing element across digital and print materials.
Collaboration and Communication Assets
Michael collaborated with the firm to design and develop comprehensive brand collateral, including:
Workshops and Discovery
To ensure the brand reflected the team’s authentic voice, Michael conducted discovery workshops, interviewing key stakeholders to uncover their unique values and aspirations. These sessions informed the brand’s tone of voice, emphasizing professionalism, compassion, and confidence in all client communications.
Photography: Personal and Professional
High-quality, authentic photography humanizes the brand, featuring both the legal team and the families they serve. These visuals highlight the firm’s dedication to guiding clients through difficult transitions with care and understanding.
Empowering Families Through Clarity and Confidence
The refreshed brand identity positions Sidweber and Weintraub as leaders in family law, bridging their respected legacy with a modern, client-focused approach. The scalable system ensures the firm can continue to grow while maintaining their commitment to ethical and compassionate legal representation.
We began by immersing ourselves in the space: walking the trails, analyzing surveys, and observing how visitors interacted with the environment. Our insights revealed key challenges:
To address these needs, we proposed and developed a modular wayfinding system:
The completed wayfinding system has significantly enhanced the visitor experience:
The project was delivered on time and within budget, meeting Mead Garden’s operational and aesthetic goals.
The Mead Garden Wayfinding project exemplifies the power of collaborative design. By integrating input from environmental specialists, urban planners, and creative professionals, we achieved a system that honors the garden’s mission to inspire and educate while improving accessibility. Key collaborators included:
This project underscores the importance of thoughtful, adaptable design in creating spaces that both serve and inspire.
Solution: Michael’s Contribution to the Brand Identity
Leveraging Kannyn MacRae’s personality as an avid mountain biker, Michael collaborated to create the name and brand identity for Pop Design. The goal was to express a joyful adventure-seeking spirit powered by approachable innovation.
Logo Design: Reflecting Design Thinking and Approachability
The “Pop” monogram logo, featuring an altered version of the Arista Pro typeface, was designed to evoke the bubbly feeling one gets from pushing a new toy’s circular power button. The smiling cyclops ‘o’ within the logo symbolized Pop Design’s commitment to design thinking in product development.
Typography and Visuals: Balancing Playfulness and Utilitarianism
The brand system incorporated Oswald, Poppins SemiBold, and Roboto Condensed as primary typefaces. The “Pop” lettering exuded a friendly and playful disposition, while the typeface “design” struck a balance between utilitarian and airy aesthetics. The visuals complemented the typography, incorporating a smiling Arista Pro ‘o’ to add emphasis when needed.
Credibility and Packaging: Reinforcing Brand Identity
To establish credibility, the branding was consistently integrated into image galleries and directly on products, using the smiling ‘o’ as a symbol of Pop Design’s intention to make “Life Better.” Thoughtfully crafted packaging, featuring the brand mantra and accessible customer phone support, further enhanced the brand identity. Spot gloss elements helped the products stand out.
Automation and Consumer Insights: Empowering Growth
To streamline growth, Pop Design’s stock was housed and fulfilled by Amazon(FBA). A Shopify website equipped with automatic Amazon shipping was created, allowing convenient and automatic order delivery without added intervention. This successful launch provided valuable consumer insights typically hidden from Amazon vendors.
Image Galleries and Enhanced Content: Presenting a Cohesive Narrative
Michael and his remote creative team collaborated with Kannyn MacRae to create over 31 Amazon product image galleries. Each gallery featured extensive infographics and Enhanced Content assets, showcasing product strengths, features, and uses. The highly-specialized product shots, lifestyle imagery, copyrighting, icons, and print materials combined to present a cohesive brand narrative.
Product Descriptions and Conversion Optimization: Ensuring Dependability
Exhaustively detailed product descriptions, manuals, and instructions were provided to mitigate customer service calls and defend algorithm-sensitive product credibility. Distinct and emotionally compelling image gallery treatments, including A/B testing of flat white product ‘hero’ shots, were employed to optimize conversion rates.
Brand Promise: Reliability and Support
Pop Design’s quality-centric approach, leveraging design to make “Life Better” for everyone, was backed by warranties and on-demand customer support. The new brand identity captured the promise of reliability with strength and a smile.
Testimonial: Recognizing Michael’s Contribution
Kannyn MacRae, Owner and Founder at Pop Design adds: “I couldn’t be more grateful and proud of what we have done to help Pop thrive in a competitive Amazon area. Michael was instrumental in its conception and will continue to be so in its continued evolution.”
Solution: Leveraging Trust and Humanity
To address the challenge, Michael leveraged the core values of the AK family and the importance of trust in the cleaning industry. With the anchor statement of “helping you shine,” AK Building Services emphasized its commitment to creating clean, safe, and organized environments that enable everyone to thrive.
Visual Style: Combining Tradition and Modernity
The reimagined visual style of AK Building Services preserved the 25-year-old mark while incorporating modern elements. By updating the typography to the sans-serif typeface Montserrat, the brand achieved a clean and structured yet friendly appearance.
Brand System: Reflecting Cleaning Tools and Professionalism
The brand system revolved around the wordmark and circular “AK” stamp, which echoed the shape of tools used in the cleaning industry. This circular shape served a dual purpose, visually representing the act of cleaning by removing a green-to-blue brand gradient and acting as a container for highlighting the people associated with clean facilities, including staff, clients, and patrons.
Collaboration and RFP Assets
Michael collaborated closely with Vice President Shari Cedar to develop a library of Request for Proposal (RFP) assets. These assets played a crucial role in expediting the process of winning six-figure contracts with local businesses, such as Cleveland Clinic and Broward Health. The RFP assets not only showcased AK’s commitment to diversity, ethical practices, quality controls, and conflict resolution protocols but also revealed the company’s rigorous hiring practices and innovative staffing technology.
Comprehensive Brand Support
In addition to creating a wide range of brand collateral, including the website, promotional assets, social media strategies, apparel, and signage, Michael remained on retainer to provide ongoing support for AK’s strategy, marketing, and design needs.
Empowering People and Fostering Safety
The messaging strategy focused on empowering individuals in the workplace and emphasizing the responsibility of facility managers in creating safe environments where staff and patrons can shine their best. By centering the messaging around the people AK serves, the company differentiated itself from competitors driven solely by metrics. AK positioned itself as a pioneer in the commercial cleaning industry, prioritizing empathy, dependability, and efficiency.
Photography: Inspiring and Professional
Photography played a vital role in communicating AK Building Services’ offerings. The clean, upbeat photos of business owners, medical staff, and office employees captured the essence of the brand while preserving professionalism. These photos showcased the value that AK’s services bring to facility owners, emphasizing the company’s dedication to helping facilities prosper. Contracted photographer James Jackman skillfully captured the authentic and disarming moments of the people who work in the field every day.
A Resilient Future and Safety-Focused Facilities
After a challenging year providing pandemic-specific disinfection services, AK Building Services continues to help all types of facilities present their best spaces. The refreshed brand identity positions AK to scale its vision to a wider audience of safety-focused facilities, providing a scalable system for a successful future.
Solution: Transforming Artwork into a Nighttime Masterpiece
Michael, working closely with Stringfellow P&D, undertook the challenge of transforming Vasily Vasilenko’s stunning watercolor artwork into a captivating nightscape. The objective was to illustrate how strategically placed and calibrated lighting would enhance the community’s nighttime ambiance without overpowering the natural beauty of the Florida landscape or dimming the brilliance of the night stars.
Crafting a Magical Nightscape
The conversion process required meticulous attention to detail and a deep understanding of lighting principles. Michael skillfully modified the artwork to depict the community at night, infusing it with a warm, welcoming, and magical atmosphere. The placement of individual windows in homes, community centers, and pools illuminated the night scene, creating a sense of life and vibrancy. Street lamps and enchanting lightning bugs gracefully weaved throughout the artwork, adding a touch of whimsy to the composition.
Capturing the Transition from Farmland to Urban Development
In line with the vision for the community, the lighting in the artwork was carefully orchestrated to showcase a gradual transition from farmland to suburban and finally to urban development. This thoughtful progression was reflected in the artwork, with the lighting softly and gradually growing from left to right, mirroring the evolution of the community itself.
Collaboration and Speedy Design Submission
Close collaboration between Michael and Stringfellow P&D played a pivotal role in the project’s success. The tight deadline necessitated swift action, and Michael rose to the occasion, delivering a beautifully transformed design within 24 hours. This design was instrumental in the final winning proposal for the low-impact lighting community in Groveland.
Conclusion: Bringing Vision to Life through Nighttime Imagery
By leveraging his expertise in visual design and lighting principles, Michael successfully transformed Vasily Vasilenko’s artwork into a captivating nightscape for Stringfellow Planning and Design. The resulting image showcased the community’s carefully planned lighting infrastructure, illustrating how it would enhance the nighttime ambiance while preserving the natural beauty of the surroundings. Through effective collaboration and quick turnaround, Michael’s contribution played a vital role in the winning proposal, allowing the firm to convey their vision to stakeholders and achieve their goal of creating a thoughtfully illuminated community in Groveland.
Solution: Collaboration with Pop Design and Mike Ideas
In this endeavor, Mike Ideas, a long-term collaborator with Pop Design since its inception in 2016, played a vital role. Mike Ideas was entrusted with designing the brand identity, product photography, packaging, web development, Amazon listings, and copywriting for all of Pop Design’s products. The collaboration took a significant step forward with the launch of the Kindle Oasis & Pop Design Headphone Bundle, marking the vendor’s first product launch partnership with Amazon directly.
Challenge: Meeting Amazon’s Standards and Specifications
To ensure success in the Amazon marketplace, the collaboration between Mike Ideas and Pop Design faced the challenge of meeting the myriad standards and specifications set by Amazon. It was crucial to create packaging, photography, graphics, and copyrighting that adhered to these requirements while remaining true to Pop Design’s brand tagline of “Life, Better.” The BTX007 Stereo Headphones, promoted as a Kindle compatible headset, needed to offer high-fidelity stereo sound, adjustable features, durable construction, and intuitive controls.
Solution: Designing and Crafting the Product Bundle
Mike Ideas and Pop Design worked hand in hand to overcome the challenge. They collaborated directly, with Mike Ideas leading the design efforts, to create packaging, photography, graphics, and copyrighting that aligned with Amazon’s standards and Pop Design’s brand identity. The result was a bundle that seamlessly integrated the Kindle Oasis and the BTX007 Stereo Headphones, providing users with enhanced reading experiences and high-quality audio. The headphones featured a range of desirable features, including swiveling synthetic leather ear pads, an adjustable headband, a rugged travel case, and intuitive controls.
Challenge: Crafting an Engaging Amazon Image Gallery
With the objective of captivating potential customers, the collaboration between Mike Ideas and Pop Design faced the challenge of creating an Amazon image gallery that effectively showcased the product bundle. The gallery needed to present high-fidelity product photographs and convey the key features of the Kindle Oasis and BTX007 Stereo Headphones.
Solution: Captivating Visuals and Informative Typography
To address this challenge, the Mike Ideas team produced lifestyle photography for the Amazon image gallery. They meticulously sourced talent, scouted locations, and conducted stylizing and post-production on three separate photoshoots. The resulting images, displayed in the gallery, immersed viewers in settings such as tropical pools, calming beaches, garden picnics, and hammock forests. This imagery aligned with the Kindle’s messaging of “Read Anywhere,” capturing the spirit of exploration and comfort.
To complement the visuals, typography played a significant role. The choice of the geometrically circular typeface Poppins by Indian Type Foundries for headlines, subheadings, and callout text echoed the Kindle’s ideology of a “distraction-free” reading experience. The tone of the messaging in the gallery was direct, informative, and inspirational, empowering viewers and evoking the same sense of empowerment that books provide.
By effectively combining captivating visuals, informative typography, and an engaging tone of messaging, the Amazon image gallery successfully showcased the Kindle Oasis and BTX007 Stereo Headphones, highlighting their features and enticing potential customers.
In conclusion, through collaboration, attention to Amazon’s standards, and a focus on captivating visuals and engaging messaging, Mike Ideas and Pop Design created a compelling product bundle for the Amazon marketplace. The Kindle Oasis & Pop Design Headphone Bundle allowed users to enjoy an enhanced reading experience and high-quality audio, ultimately reflecting the essence of the Kindle’s mission: “Read Anywhere.”
Solution: Uniting Sports Enthusiasts with Bathletix
Recognizing the opportunity to connect sports enthusiasts with their favorite teams in a unique and meaningful way, Bathletix, a bath and body product company, sought to develop a line of sports-themed products. They aimed to create sanitizers, hand soaps, body washes, conditioners, and foaming soaps featuring the colors and logos of every NBA and MLB team. Bathletix partnered with our award-winning creative agency to design visually appealing packaging for these nine different bath and body products.
Background and Objectives
Hygiene products became essential during the pandemic, and Bathletix envisioned a product line that catered to die-hard fans of the NBA and MLB. The objectives of this project were to create consistent packaging designs for each product, resonate with fans while adhering to licensing and branding guidelines, and develop an effective marketing plan to maximize brand visibility, fan engagement, and sales.
The Design Process: Overcoming Key Challenges
During the design process, we faced several key challenges:
We also emphasized the products’ effectiveness by highlighting that they killed 99.9% of germs and properly mentioning the percentage of alcohol content, following regulatory guidelines.
Results and Impact
The sports-themed bath and body product line received enthusiastic responses from NBA and MLB fans. The striking packaging design, coupled with Bathletix’s in-house studio and lifestyle photography, increased brand visibility, fan engagement, and sales. The partnership successfully revitalized fan engagement during a challenging period for the sports industry, demonstrating the power of innovative thinking and strategic collaboration.
Conclusion: Creating Unique Connections with Consumers
Through collaboration with Bathletix, our agency overcame design challenges and delivered a successful sports-themed bath and body product line. By addressing complexities in mass production, packaging optimization, logo and tagline integration, multilingual content, barcode consistency, and intelligent color palette selections, we created a visually appealing and functional product range that resonated with the target audience.
The incorporation of essential product information and the integration of the brand’s tagline further enhanced the connection between Bathletix and the sports industry. As a result, Bathletix experienced increased brand visibility, fan engagement, and sales, demonstrating the success of our collaboration in creating unique and meaningful connections with consumers.
Solution: Leveraging BrandHut’s Expertise and Resources
BrandHut, with its extensive experience and thousands of reviews, allows brands to piggyback on their well-established, vetted, and red-tape-leaping “master brand” account. By selling products under the BrandHut name or utilizing their agency vendor services, brands can bypass costly headaches and troubleshooting associated with brand registry, logistics, advertising approvals, keyword optimization, and customer service. These factors are crucial for the success of a product launch, as winning early allows a brand to stay ahead in the highly competitive marketplace.
Refreshing BrandHut’s Identity: Growing Together
Recognizing the value of unified vendor efforts, Michael approached the identity refresh for BrandHut with the goal of helping sellers “grow together.” The new brand mark symbolizes the agency’s commitment to intelligently navigating Amazon on behalf of their clients. Drawing inspiration from ancient tribal hut shapes, the double arrow incorporates the power of prehistoric symbols associated with community. The upward motion of the nested points represents growth and unity. The sturdy triangle shape reflects the strength BrandHut derives from pooling efficiency insights and seller reviews from multiple brands.
Targeting Business Owners and Entrepreneurs
BrandHut’s target audience includes business owners and entrepreneurs seeking to launch or expand their Amazon business. The use of instantly recognizable Amazon graphics in photos injects a go-getter spirit into the brand’s visual identity. Brand owners understand the importance of protecting their five-star customer reviews, and BrandHut positions itself as an authority on customer service education, helping brands navigate potential pitfalls and ensuring smooth operations.
Solidifying BrandHut’s Position as an Amazon Powerhouse
Over the past seven years, BrandHut has successfully launched over 500 products and generated millions in profit for its clients. This ongoing collaboration with Michael and his team has established BrandHut as an international force on Amazon. The agency’s website, designed in collaboration with studio designer Aidan Weltner, showcases their success through a simple one-page funnel. The website emphasizes clarity, ease of understanding, and a focus on conversion. It communicates the benefits that vendors can expect to enjoy by growing together with BrandHut.
Overall, Michael’s collaboration with BrandHut has helped brands navigate the competitive landscape of Amazon by leveraging the agency’s expertise and resources. The refreshed brand identity captures the commitment to unified growth and intelligent navigation. With a track record of successful product launches and a conversion-centered website, BrandHut has firmly established itself as a trusted partner for brands looking to thrive on Amazon.
Solution: Developing the New Logomark and Social Media Content
To tackle the challenge, Michael art directed multiple visualizations of the agency’s new logomark, the “Master P.” This new multi-layered symbol, a capital “P” rippling from the center with increasing fidelity, embodies Push’s approach of “pushing” clients to reach their full potential from the inside out. The narrative behind the visual reflects Push’s role in assisting brands in activating their inner identity to inform external actions, products, services, messaging, and strategies.
Alongside the new logomark, Michael worked closely with the Push team to develop a comprehensive social media content and strategy. The aim was to harmonize and standardize various post categories that would reinforce the agency’s commitment to diving deeper, conducting intentional consumer research, and creating meaningful connections with strength, individuality, and content.
The Collection of Social Media Post Categories
Push introduced a collection of social media post categories that helped batch and harmonize their content. Each category served a specific purpose and contributed to the agency’s overall message of going beyond the surface:
These post categories combined to reinforce the agency’s commitment to delving deeper, conducting intentional consumer research, and creating strength, individuality, and connection.
The Typographic Treatment and Framework
To visually harmonize the various posts, a typographic treatment was employed, featuring a system of corner-locked titles to convey information. This recurring theme of posts overlaid with type subtly conveyed that Push is a “knowledge-forward” editorial resource, distinguishing them from their photography-centric competitors on Instagram.
The framework introduced a digestible and cohesive system that activated existing and original content with an editorial and defensible continuity. While post formats like “Critical Strength,” “Lost & Found,” and “My Precious” facilitated a wide array of user-generated content, “Deja Vu” and “Made You Look” provided platforms to highlight decades of expertise. The framework also allowed the internal team the creative freedom to showcase their meaningful possessions and document agency experiences through the “Dear Diary” and “Horcruxes” post types.
Breathing Life into the Launch of the Logomark
To bring the new logomark to life, Mike Ideas curated content and sourced talent artwork for the “Master P” category of posts. Leveraging the Dribbble.com platform, Michael Diaz coordinated the creation of the first round of six “Master P” visualizations. These distinct and innovative works of art aligned with Push’s deep experience in specific industries, evoking luxury retail, dining, and the agency’s odd-ball roots through fur, pearls, hypnotizing drink coasters, jello growing pendulums, and abstract, vibrant iterations.
The visualizations tied into Push’s commitment to helping brands connect emotionally and grow permanently from within, reflecting their genuine intention for good. They captured the agency’s unique approach, resilience, and relatability while showcasing their expertise and creating meaningful connections with clients.
Overall, Michael’s collaboration with Push resulted in a refreshed brand identity, an engaging social media strategy, and a cohesive framework that effectively communicated Push’s values, expertise, and commitment to pushing brands to their full potential from the inside out.
Solution: Sensory-Deprivation Icebreakers
The project began with an innovative approach at the University of Central Florida, where fellow students were blindfolded and introduced to each other in common areas. The initial success, with two participants forming a lasting relationship, led to the evolution of blindfolded icebreaker activities using various materials and expanding to group interactions. Professor Cynthia Hutchinson from the College of Health Education and Human Performance played a vital role in facilitating blindfolded icebreakers for entire classrooms on the first day of the semester.
Empowering Volunteers and Engaging Participants
Broaden gained momentum as a grass-roots social initiative, relying on countless volunteers who facilitated events using the free, engaging, and versatile Broaden tools. Printable blindfolds made from 8.5×11 paper, detailed facilitation instructions, and categorized question lists empowered volunteers with the confidence to introduce complete strangers in a blindfolded setting. Sensory-deprivation was used as a means to reduce inhibitions, enhance active listening, and create an environment conducive to mindful discussions.
Embracing Diversity and Adaptability
Diversity lies at the core of Broaden’s ethos, with each blindfolded icebreaker format dynamically adapted to the audience size and background. The interactions are never the same, as different questions, blindfolds, and seating configurations are improvised to facilitate conversations. Over 5,400 participants have engaged in Broaden’s blindfolded icebreaker activities, fostering connections and breaking down barriers.
Visual Identity and Brand Messaging
The logo and visual language of Broaden draw inspiration from the Pentagram identity for Warner Records. The fused double sunrise logo symbolizes the power of introductions in broadening horizons. The mask-shaped logo, when cut out of digital rectangles, reveals participant faces and serves as a sponge to display photos. The digital blindfold in the logo represents the core message of the brand—that the future of communication is open and accepting.
Typography and Colors
The typography used in Broaden’s branding is retro-inspired, evoking a sense of a simpler time when in-person conversations were valued over texting. The widened sun trademark further reflects this nostalgic feel. The color spectrum incorporates warm yet bold tones associated with sunlight, happiness, playfulness, vitality, and friendliness. Splashes of orange and black subtly evoke the identity-blurring nature of Halloween.
Photography and Website
Bright and together-forward photography sourced from platforms like Pexels and Unsplash captures Broaden’s personality, providing viewers with an emotional connection and anchoring them to the connecting and empathetic side-effects experienced through blindfolded introductions. Michael Diaz also designed and developed the Broaden website, which housed question lists, blindfold templates, and how-to guides to attract and engage new advocates.
Continued Impact
The spirit of Broaden lives on as teachers continue to utilize the blindfolded icebreaker method, fostering connections and empathy. The project has forged lasting friendships that originated from blindfolded introductions, demonstrating the enduring impact of this unique approach to fostering acceptance and understanding.
Solution: Knuckies – Redefining Phone Stands
Knuckies revolutionizes the concept of phone stands by offering a solution that combines functionality, sustainability, and playfulness. Designed to be 3D printed and attached using high-strength 3M adhesive tape, Knuckies aims to provide a comfortable and secure grip on smartphones while reducing their contact with surfaces, thus minimizing the risk of accidental drops and damage.
Unlocking Possibilities with 3D Printing
Knuckies leverages the capabilities of 3D printing, making the design available for on-demand production through platforms like Shapeways, a renowned 3D printing service based in New York. Additionally, the design can be downloaded and customized via the online 3D object platform 3DCults. Knuckies gained recognition from prominent 3D printing media platforms such as 3D Printing Industry, Sculpteo, and Nerdophile, showcasing its potential to disrupt the limitations of traditional printing methods with its fully articulated zero-assembly interlocking hinges.
Overcoming Design Flaws and Embracing Utilitarianism
The utilitarian design language of Knuckies addresses the ergonomic challenges, instability, dirt accumulation, and hinge deterioration faced by other phone stand options in the market. The comfortable rounded finger rings, taller and stable standing modes, and pocket/necklace hook feature all contribute to a user-friendly experience while promoting the responsible use of smartphones and minimizing waste.
Pioneering Innovation and Design
Knuckies took the market by storm as the first bearing-equipped phone stand, predating the popular fidget spinners by four years. The initial design incorporated a smooth and fast-spinning bearing mechanism, which later evolved into a fully 3D printed hinge approach that offered a seamless spinning experience with use. While other products like Pop Sockets and iRings dominated the phone stand industry, Knuckies sought to redefine what a great phone stand could be and how design could contribute to reducing smartphone waste.
The Evolution of Design and User Experience
The development of Knuckies involved exploring various designs to bring an analog experience to a market dominated by homogenous design choices. Designs such as anchors, loops, lollipops, mop “T”s, and a cute cat design allowed shoppers to express their individuality while contributing to the evolution of the phone handle. The final design, the Black “Anchor Ring,” was refined through the feedback of thousands of phone spinners, chosen for its enduring color and versatile hook functionality.
The rounded elements of the current design were carefully crafted with user comfort and convenience in mind. The design considers pocket storage by reducing abrasion for quick retrieval and incorporates finger-contouring at the base for extended use. The innovative standing feature creates an elevated tripod with two rings, extending in an arch from the phone to provide a unique 60-degree viewing angle.
Educating Users and Future Innovations
Knuckies provides educational videos that guide customers on the safe application and utilization of the product. These videos demonstrate the versatility of Knuckies through different designs and colors, showcasing various use cases. In pursuit of continuous innovation, a prototype by Andrés Belisario explores a sleek future-punk aesthetic, incorporating Magsafe mounting for easy attachment and detachment.
Refinement, Brand Identity, and Environmental Consciousness
Michael’s dedication to perfection led to over 82 prototype designs to refine the bespoke Knuckies phone handle. The brand’s website, graphic language, and identity continually evolve to align with the dynamic nature of the smartphone accessory industry. Initially trademarked with a “smiling face” derived from the first bearing-equipped model’s outline, the Knuckies logo now features a simplified side silhouette of the Knuckies “ring” housing the wordmark. This forward-leaning design symbolizes the brand’s commitment to evolving smartphone design language toward a sustainable future.
Empowering an Active Lifestyle and Responsible Phone Use
The photography and graphic elements associated with Knuckies embody motion, adventure, and an active lifestyle. They reflect the brand’s mission to question the significance of phone usage, the privilege it represents, and the cultural responsibility to harness this power consciously. As Knuckies continues to challenge conventional phone holding practices, it inspires users to rethink their relationship with their devices and take steps toward a future that honors the human form.
These pages consistently boasted more 5-star reviews than any alternatives in the category, making them a valuable resource for shoppers seeking high-quality products. Michael would resort to Googling “Best Selling Amazon______” to find these hidden pages and make informed purchasing decisions.
Solution: Introducing Search Best Sellers
Inspired by his own experiences and driven to help people “Shop Happy” while reducing waste from low-quality products, Michael founded Search Best Sellers. This innovative shopping tool aimed to provide easy access to the hidden world of Amazon Best Sellers and empower shoppers with valuable information.
Developing the Shopping Tool
Creating the Google Play store app, Chrome extension, and visual identity for Search Best Sellers proved to be a significant undertaking. The application needed to evolve continuously to meet user demands and incorporate monetization strategies. One unique aspect of the app was its ironic monetization model, leveraging Amazon affiliate revenue to sustain itself.
Country-Specific Search Options and Publicity
To enhance the usability of Search Best Sellers, country-specific search options were incorporated, allowing shoppers to access best-selling products in their respective regions. Additionally, the tool gained recognition and publicity through media platforms like Lifehacker, further expanding its user base.
Results and Impact
Search Best Sellers has made significant strides since its inception. The shopping tool has generated over $7,000 in passive affiliate revenue through more than 300,000 search queries by over 50,000 shoppers. This impressive revenue stream has ensured the sustainable operation of Search Best Sellers.
The Widget Generator: Empowering Affiliate Marketers
Continuing to innovate, Search Best Sellers recently introduced a “widget generator” feature. This tool allows affiliate marketers to create their own embeddable version of the search engine, enabling them to generate revenue through affiliate partnerships. This expansion not only benefits affiliate marketers but also amplifies the reach and impact of Search Best Sellers.
Technical Implementation
The success of Search Best Sellers is due in part to the expertise of talented developer Kundan Ranka. The application was developed using HTML, CSS, and jQuery, with a foundation of Python Django. Deployment was carried out on Heroku, leveraging the logging capabilities of MongoDB for tracking, and utilizing Postgres for storing user information.
Conclusion: Revolutionizing Amazon Shopping
Search Best Sellers has revolutionized the way shoppers navigate Amazon and make informed purchasing decisions. By providing easy access to the hidden pages of Amazon Best Sellers, the tool empowers shoppers to find high-quality products with confidence. The application’s success, sustainable revenue generation, and expansion into the affiliate marketing space demonstrate the significant impact of Search Best Sellers in the e-commerce industry.
