Mike Ideas, founded by Michael Diaz in 2011, is a strategy and design consultancy based in Winter Park, Florida. The studio specializes in building brands from the ground up, pairing identity, design, and storytelling with the business sense needed to launch and grow. With a focus on clarity and epiphany, Mike Ideas works across naming, brand identity, websites, content, and campaign strategy.

The studio’s portfolio spans family law firms, philanthropic foundations, hospitality groups, biotech innovators, smart-lock product launches, event marketing for the Rotary, and cultural institutions and gardens. Each project is rooted in a balance of design craft and business strategy, whether that’s a rebrand and website for a commercial cleaning company, a launch campaign for an advanced consumer product, or ticketing and creative assets for a large-scale community festival.

Michael’s process is detail-driven and highly collaborative, integrating typography, color systems, motion, and imagery with sharp positioning and narrative frameworks. His background as a creative director and strategist ensures that every deliverable connects story to ROI, design to market impact.

As a small studio, Mike Ideas prides itself on direct attention, strategic honesty, and tailored solutions. The work is entrepreneurial, local, and global at once, ranging from humble small businesses to international philanthropic initiatives. The driving principle: unlock brand identity so it resonates, lasts, and grows into something bigger than the moment.