About Me
I'm Michael, the mind behind Mike Ideas Studios, Knuckies, and Search Best Sellers. You can find me sharing all things creative across Amazon, YouTube and Instagram.
-
Michael Diaz began his career in a shed, building websites for a local bike shop under the name “Mike Ideas.” Since then, his path has been shaped by invention, adaptability, and scale.
In Miami, he joined ArtMiamiTV during the rise of Wynwood and Art Basel, documenting artists and events at a formative moment in the city’s culture. A move to San Francisco sparked his founder’s bug, where he invented a ball-bearing phone handle three years before fidget spinners hit mainstream shelves.
Michael’s early roles included managing $500K+ in annual toy sales for Safari LTD to Hobby Lobby, Six Flags, and science museums, and then joining California agency Brandhut. There he rose from photographer to creative director, launching 330+ Amazon products with brands like Zens and Buddyphones, producing collateral for Amazon partnerships (Kindle Oasis, Fire Stick), and leading campaigns with Tech Armor, NBA, and MLB.
Back in Florida, he brought his experience to agencies including Push and Big Vision, directing naming and brand systems for multinational fitness groups and a 20,000-member association. He also contributed to award-winning teams recognized by the American Advertising Awards.
As Principal of Mike Ideas Studios, Michael has worked with clients ranging from seven-figure biotech company to legacy family law firms and global philanthropic initiatives. Locally, he has led wayfinding design for Mead Botanical Garden and branded Rotary events that raised more than $750K.
For over 14 years, Michael has built brands at every scale, from backyard startups to Fortune 500 partnerships. His work blends entrepreneurial invention, creative craft, and strategic clarity to help organizations tell their story and build identities that last.
-
-
Mike Ideas Studios is a strategy and brand design practice built around a global collective of thinkers, makers, and storytellers.
Our work spans many disciplines
Art Direction
Brand Identity
Naming
Strategy
Campaigns
Creative Direction
Editorial & Publication
GTM Strategy
Innovation Consulting
Packaging
Pitch & RFP Design
Print
Typography
UX/UI Design
Web Design & Dev -
→ For Owner-Led Brands & Individuals: Email or Book Time
→ For Learners: Wins & Lessons Newsletter
→ Shoppers: Search Best Sellers
→ For The Skeptical: Our Work
Studio Snapshot
Mike Ideas Studios is a brand & design practice based in Winter Park, FL.
14
Years guiding brands
132
Businesses served
$180M
Total AR of active clients
$450K
Raised at branded galas
597
D2C products launched
441
Prototypes Designed