About

Meet Michael.

He’s introduced 5,400 blindfolded strangers, created a search engine for secret Amazon, and excavated five bricks daily from a local preserve.

As the brain behind “Mike Ideas,” he got his start as a B2B toy salesman and inventor who turned a fun phone grip into a $10M venture launching 300+ products with an ex-Belkin VP. With a decade in design, from freelancing to agency contracts, he scales brand communities with stories rooted in self-actualization.

This 100% Cuban American carpenter and designer-turned-creative director from Winter Park, Florida, is an extroverted homebody with a sci-fi side. He’s delightfully married, cat dad to a shorthair named Pepito, an ultralight-ish backpacker, and a north star to your brand’s next best thing. 

Still get chills from executing on once-in-a-lifetime ideas? 

So does he.

Let Michael show you how to dive in, be inspired, and create magic for better.

Transformational Services

Organize

Redefine the relationships between your company's various brands to clarify their positioning, drive innovation, and inform acquisition strategies.

Realign

Adapt your market position in response to shifting industry landscapes. Be guided through a comprehensive repositioning process to ensure your brand remains relevant and competitive.

Shift

Stay ahead of the curve by evolving core offerings and be guided through a dynamic pivot process to help you capture significant capital pools in differentiated, defensible, and durable ways.

Educate

Educate your team on tactics, ideation facilitation, and problem-solving techniques to help them overcome their biggest challenges and achieve long-term success.

Expand

Guide your start-up or business division through the transition to long-term growth, ensuring a smooth evolution of brand systems, infrastructure, and governance.

Incept

Develop a new brand, business, or unit to capitalize on strategically valuable market opportunities.

Update

Update key elements of your company's brand to boost relevance, differentiation, and competitiveness while preserving critical brand equities.

Merge

Seamlessly navigate the brand merger process, maximizing the potential of your combined brand assets while preserving gained equity.

Diversify

Swiftly expand into new categories, markets, audiences, offerings, or geographies to create impact, add value, grow revenue, enhance brand equities, and capitalize on existing strengths.

Revitalize

Revitalize underperforming companies or business units, increasing competitiveness, investment impact, and valuation.

Selected Clients

Amazon

Big Vision

Buddyphones

Chiquita

Lawson & Rose

Lightbearers

Mead Botanical Gardens

MLB

NBA

Push

Rotary Club

Sizzlin Greens

Zarate Studios

Zens