Urban Nomads


We were commissioned by Urban Nomads Co. to reimagine the modern day beard oil. In partnership with Brand Hut Agency, we art directed the entire launch of a full suite of men.s grooming products. The ingredients artfully compliment each other for a refreshing mind and beard connection.

The collection consists of five elixirs — a beard oil, beard wax, tattoo oil, shaving balsam and shaving gel.


These meticulously crafted items are individually tailored for the modern beardsman. The intention to “Enjoy Your Nature”, is integrated into every touch point.








Website Content


The Urban Nomads brand has to live as beautifully on Amazon as it does on a phone, tablet or laptop. We created bold imagery, sourced and enhanced nostalgic CC photos and composed artful aromatic profiles on a platform that conveniently pushes orders to FBA for drop-shipping.








Logo Design


We refined the hairline and darkened the eyes to align with the sophistication and strength of the brand’s visual aesthetic.

    







Amazon Marketplace


The brand's future depends on Amazon sales, so the listing had to be sharp, consistent and inspire consumer confidence. Strong/powerful font, clear copy and crisp images helped us inch ahead.








Product Photography


We photographed a range of lifestyle products for the brand ranging from headphones to water bottles and GPS mounts. 











Social Media Strategy


Beard Oils were flooding the market and we needed a compelling boat for people to hop on.

We took the opportunity to make a unique and emotionally imprinting Instagram footer that spoke to beards and the men who wear them.

Mixing nostalgic imagery with iconic man-tras, we spoke to the modern beardsman's appreciation for strength and the good ole' days - before shaving cream and power tools.

A shoutout from bearded skateboarding legend (Chris Haslam) didn't hurt either.