NBA MLB Packaging
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Packaging Design
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Challenge: Navigating the Impact of COVID-19 on the Sports Industry
The COVID-19 pandemic presented significant challenges for the sports industry, with stadiums and arenas closed and fans unable to attend games. This situation called for innovative solutions to maintain fan engagement and generate revenue. Read MoreSolution: Uniting Sports Enthusiasts with Bathletix
Recognizing the opportunity to connect sports enthusiasts with their favorite teams in a unique and meaningful way, Bathletix, a bath and body product company, sought to develop a line of sports-themed products. They aimed to create sanitizers, hand soaps, body washes, conditioners, and foaming soaps featuring the colors and logos of every NBA and MLB team. Bathletix partnered with our award-winning creative agency to design visually appealing packaging for these nine different bath and body products.
Background and Objectives
Hygiene products became essential during the pandemic, and Bathletix envisioned a product line that catered to die-hard fans of the NBA and MLB. The objectives of this project were to create consistent packaging designs for each product, resonate with fans while adhering to licensing and branding guidelines, and develop an effective marketing plan to maximize brand visibility, fan engagement, and sales.
The Design Process: Overcoming Key Challenges
During the design process, we faced several key challenges:
Creating precise print files for mass production: We developed print files with lead lines and color X numbers to ensure consistency and quality across all products.
Maximizing logo visibility on packaging: Our team strategically positioned team logos on the packaging, complying with branding guidelines while maximizing visibility and impact.
Incorporating the brand’s tagline, #CleanUpYourGame: We integrated the tagline across all packaging to reinforce Bathletix’s message of cleanliness and sportsmanship.
Including multilingual product information: We compiled and translated product information into multiple languages, maintaining consistency across all versions.
Harmonizing color palettes with team logos: Our designers curated color palettes that complemented each team’s branding, allowing logos to stand out.
We also emphasized the products’ effectiveness by highlighting that they killed 99.9% of germs and properly mentioning the percentage of alcohol content, following regulatory guidelines.
Results and Impact
The sports-themed bath and body product line received enthusiastic responses from NBA and MLB fans. The striking packaging design, coupled with Bathletix’s in-house studio and lifestyle photography, increased brand visibility, fan engagement, and sales. The partnership successfully revitalized fan engagement during a challenging period for the sports industry, demonstrating the power of innovative thinking and strategic collaboration.
Conclusion: Creating Unique Connections with Consumers
Through collaboration with Bathletix, our agency overcame design challenges and delivered a successful sports-themed bath and body product line. By addressing complexities in mass production, packaging optimization, logo and tagline integration, multilingual content, barcode consistency, and intelligent color palette selections, we created a visually appealing and functional product range that resonated with the target audience.
The incorporation of essential product information and the integration of the brand’s tagline further enhanced the connection between Bathletix and the sports industry. As a result, Bathletix experienced increased brand visibility, fan engagement, and sales, demonstrating the success of our collaboration in creating unique and meaningful connections with consumers.
Client
National Basketball Assoc. • NBA
Major League Baseball • MLB
Bathletix
Sector
Retail
Discipline
Packaging Design
Office
Los Angeles, CA
Project Team
George Haralambous
Michael Talansky
Michael Diaz
